Should I focus on SEO or PPC?
Site traffic is the name of the game, so what’s the best way to make it happen? The choice is simple: Focus on SEO (Search Engine Optimization) and go after organic search; or go the PPC (Pay Per Click) route and make sure your ads are being seen. Let’s do a quick breakdown of both […]
Mobile-first indexing: impacts on SEO (and what to do next)
Having an optimized mobile site is a great way to improve traffic and conversions, and it is now more important than ever with Google’s switch to mobile-first indexing. Previously, Google prioritized the desktop version of websites to index content, but now Google will use the mobile version of sites to build their index. This rollout […]
Driving traffic to your website is key to your success
At Brain Bytes Creative we talk a lot about that dreaded “billboard in the middle of the desert.” Cue creepy music. This concept (that you want to avoid) is pretty simple. It doesn’t matter how beautiful, bright, colorful, or well-intentioned that billboard is. If it isn’t drawing in viewers or catching people’s attention, it isn’t […]