Most digital marketing failures unravel at the strategy phase.
From the very beginning of a digital engagement, we ensure all stakeholders are aligned on key goals, success metrics, timelines, and expectations. Then we develop the right combination of digital marketing programs to achieve those goals in the timeframe required.
Drive qualified traffic.
Digital marketing is all about connecting to the right prospect at their time of need.
Our job is to identify each client’s target market, subdivide this group into different prospect categories depending on where the exist along the sales funnel, and deliver them the exact experience they need to take the next step toward conversion.
Convert visitors into customers.
With prospects coming in, invest in converting them into leads and eventually loyal brand fans.
High-value content, conversion rate optimization tactics, and email marketing automation campaigns help ensure that you are getting the most return on every visitor to your site.
Some of our digital marketing success stories
The RADCO Companies
RADCO needed a dynamic website refresh, so we brought it. Interactive graphics, seamless integration with property databases, and some seriously slick branding.
Resurgens Orthopaedics
Resurgens Orthopaedics approached us to create an integrated, multi-channel campaign that would break boundaries and lead to new patient appointments.
Rooms-To-Go
Rooms-To-Go wanted to bring their terrific furniture deals to mobile platforms. So we built an intuitive, easy-to-use app that provided users with their latest and greatest savings.
Vidalia Onions
The Vidalia Onions Committee wanted their new website to reflect the elegant and artisanal flavors of Vidalia onions. Mouths: prepare to drool.
Digital marketing services + the scientific method = ROI
Each digital marketing program leverages the scientific method to ensure a maximum return on investment over time.
Align on goals.
Each quarter, all programs choose and operate under a “focus area,” which is determined by identifying the greatest opportunity to further pre-established goals.
Throughout the quarter, each program pursues this focus area on a repeating “analyze, plan, implement” cycle.
Analyze, plan, implement.
During the analysis phase, programs uncover the biggest opportunities given the focus area.
During the planning phase, program leads and strategists build thoughtful plans to address the opportunities identified in the analysis phase.
Finally, during implementation, work is completed according to plan and measurements are installed to collect data over time.
Measure and learn.
In-depth reporting is delivered via a robust Quarterly Lab Report, which provides analysis and insights regarding data across current and former digital marketing cycles.
Clients also receive a Monthly KPI Tracker that updates automatically to help provide raw data regarding KPIs along the way.
You’ve heard our pitch. Now see our work.
Here are a few of our client success stories to prove we can walk the walk.
